The German internet economy remains a central growth driver and is expected to increase its revenue to an estimated €389 billion by 2030. This development is primarily driven by cloud services and artificial intelligence.
This study by the eco Association of the Internet Industry (eco) and strategy consultancy Arthur D. Little forecasts an average annual growth of almost ten percent for the sector between 2025 and 2030. This means the digital ecosystem is developing significantly more dynamically than most traditional industrial sectors. A total revenue of around €245 billion is already expected for 2025.
The study is based on an established four-layer market model that divides the internet economy into 23 segments. In addition to evaluating numerous secondary sources such as data from Destatis, the Federal Network Agency, and the OECD, over 30 structured interviews with data center operators, telecommunications providers, and industry decision-makers were included in the analysis. The current edition focuses particularly on the performance of digital infrastructures.
Market growth is distributed differently across the individual layers of the model:
To fully exploit the potential of the internet economy, the study recommends political reforms. These include reducing electricity tax to the European minimum, accelerating approval processes, and a strengthened qualification initiative for skilled workers in technical professions.
Only through a high-performance and sustainable infrastructure can Germany maintain its digital sovereignty and compete internationally.
The complete study “The Internet Economy in Germany 2025-2030: Future Perspectives for Digital Infrastructures” can be downloaded for free from the eco Association website.
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