Business Intelligence (BI) refers to the processes and technologies used to systematically evaluate and interpret business data. The goal is to extract valuable information from this data to help decision-makers make informed business decisions. BI includes the collection, analysis, and presentation of data in the form of lists, reports, or visualizations.
By applying BI tools, companies can identify patterns, trends, and relationships in their data that are crucial for optimizing business processes and strategic planning. The results of business analytics help to develop efficient strategies and respond agilely to changing market conditions. Business Intelligence plays a central role in improving corporate performance and competitiveness.
